Tuesday, 13 July 2010

Goldilocks, The Three Bears and A Creative Partner

In my search for a creative partner, something struck me as familiar. It's a little like the story of Goldilocks and The Three Bears...

You start out a little lost in the woods, not knowing which way to turn, or if you'll even find your way at all. But after covering some ground you stumble upon signs of life. Curious, you agree to meet with these potential partners, who offer a taste of their work and their personalities.

You ask numerous questions to assess their creative nous, and in doing so you learn what you actually require of a partner. Some are too inexperienced, too bad at spelling (for a copywriter) or simply too wrong for you. But you will find the rare one or two who are "just right". And it is then you can sleep peacefully. You just have to hope you're not awaken by bears in the morning.

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