What's in a name?

You may well be wondering why I have called my blog 'Cake and Tequila' (or you may not give a damn, but I'm going to tell you anyway).

Once upon a time, many years ago, myself and my (then) copywriter entered into the world of advertising (I make it sound like we were born into it illegitimately...maybe we were). We decided we'd eventually write a book together. It would detail all of our experiences (good and bad) in Adland. We'd call this book 'Cake and Tequila' (it seemed to sum up the industry at the time). So, until said book is written (I currently don't have a copywriter partner so it may be some while in the making) I shall write my thoughts and experiences here. (Could I use any more brackets here do you think?)