There's just no excuse for it. Have you not heard of Google?

I'm referring to bad spelling. It really winds me up how people, especially in the industry who pride themselves on being 'copywriters' cannot spell for toffee, or even the Tesco Value equivalent.

An example of this was when I met up with a potential copywriter partner recently. At a quick glance the work itself looked good, but I immediately spotted a few spelling mistakes/typos that to be honest put me off. Attention to detail is priority and I'm not comfortable working with a copywriter who can't even check through their own work for mistakes!

Now I'm not saying I'm perfect, but it's not difficult even if you can't spell in the first place to look a word up in the dictionary, ask one of your colleagues, or even simply type your effort at the word into Google. It will correct you in an instant, meaning we can all get on with living our lives happily ever after.